According to Times Online, Nintendo’s president Satoru Iwata recently told senior executives that they need to treat Apple and all of its mobile iDevices as a threat, an “enemy of the future.” But it’s not like Nintendo has been blindsided by Apple. After Nintendo took out Sony it became clear that Apple would be in the same market as them.
Even Iwata acknowledged in the past that Apple’s iDevices have been putting ever-increasing pressure on the company, and that they just wouldn’t be able to sustain the same sales numbers as they have had in the past. That forecast turned out to be true, as Nintendo saw its profits decline for the first time in six years.
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